Give each page a purpose
Use a descriptive title, one clear main heading and useful content that answers a visitor’s question.
Review technical foundations
Check that public pages return the right HTTP status. Use consistent URLs, self-referencing canonicals and an XML sitemap that contains published pages.
Make navigation useful
Link related services and articles naturally. Check for broken links and ensure important pages are reachable from your navigation.
Measure after launch
Once your domain is connected, configure Search Console and review how pages are discovered and indexed. SEO is an ongoing process of useful content and technical improvement.
